NEA BRIEFS

07/03/19- Coursework Briefs

LEARNING OBJECTIVES

• K: The requirements for each of the briefs set by OCR.
• U: How to approach the chosen brief, including writing the statement of intent.
• BAT: Choose a brief and start planning what to write in the statement of intent.
• CO: Use media terminology (all areas of the theoretical framework) in your written and verbal communication.

Requirements:

• Statement of Intent

(approx. 500 words)1

• Music Video:

One, three minute music video.

• Distribution channel:

Content must be suitable for

broadcast on streaming sites

such as YouTube and age

appropriate for young adults

from the age of 16.

• Number of web pages: One

homepage and one linked

page.

• Cross-media production

target audience: a fun-loving

16–25 year old mass market

demographic.

Task 3:
I decided to select a music video after reading through all the briefs. This is because my skills will be better reflected through a music video than the others. Previously in lessons, we have done tasks which has allowed me to develop my skills further which I will be able to portray in my music video. Furthermore, after reading through the briefs, I discovered that the music video was best suited for me. Skills that will help me with creating my music video are; editing and recording skills, which are a main skill needed for creating my music video. Also, i have a variety of camera skills to do with different shots and camera movements which will help to develop my music video further.






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